LAST MILE

Vueling Airlines is a Spanish low-cost carrier, based in Barcelona. The company is owned by IAG. It is the largest airline within Spanish territory in number of destinations and by fleet size, and the second by number of passengers transported within Spanish territory.

Vueling commitment to innovation translates into a full-time team devoted to Data and Analytics (data scientists, business intelligence experts, statisticians, etc.). For this department, the possibility to access all data sources, very efficiently, and capture all the data generated by Vueling systems, was key to the success of its Artificial Intelligence and Advanced Analytics programs. Thanks to Datumize, Vueling has been able to extract the full data of its B2B customers' interactions with the booking platform, and get advanced insights into funnel quality and performance; the high quality data provided by Datumize has helped Vueling to improve the visibility on the real demand and detect new business opportunities.

Datumize technology was able to capture Vueling B2B Web Services data, leveraging its network sniffing and deep packet inspection for HTTP Web Services capabilities in a non-intrusive way, processing more than 70M search transactions per day.

Grupo Piñero is one of the leading European hotel chains, with family hotels and resorts in Spain and the Caribbean. Grupo Piñero has a total of 27 hotels an 13.000 rooms, under different brands, and delivers other travel-related services in tour operation, bed bank and incoming, among others.

As part of a forward-looking vision for exceptional guest experience and strong service differentiation, Grupo Piñero was looking for innovative solutions to gather more detailed, richer information about the experience and the behavior of their guests during their stay. The leadership teams understands that guests’ desires and needs are evolving at a fast pace nowadays.

Datumize technology was a perfect solution to gather guest data based on on-site movements, leveraging existing Wi-Fi access points and enriching the data on-the-edge with other sources such as PMS and PoS. The resulting data is shared as metrics and guest behavior insights, really helpful to improve guests’ service, reduce operational costs and increase the knowledge of guests’ habits.

FM Logistic is a French company that offers warehousing, handling, transport and distribution services. It employs more than 26,200 people and is present in 14 countries. FM Logistic is recognized internationally as one of the most experienced logistics service companies in the consumer goods logistics.

In 2018, FM Logistic Innovation department main challenge was to find a cost-efficient technology to leverage previously neglected data and to transform it into valuable insights, aimed at improving operational efficiency and business decision making. After testing several technologies based on the installation of new sensors or the carrying out of modifications in its infrastructure, FM Logistic selected Datumize to launch a pilot project in France.

Datumize technology was capable to generate highly valuable mobility information by capturing the data generated by existing Wi-Fi technologies, without the need to invest in extra devices or infrastructure, and combining it with WMS data and advanced AI algorithms for enrichment. The success of the pilot project allowed Datumize to start the development of a large-scale project in which the solution was replicated in warehouses in other regions.

The insights provided by Datumize are used by FM Logistic on-site managers and headquarters to streamline operations and improve their strategic KPIs.