Collect smart data from your customers’ search and product requests from all your sales channels.
Comprehend how your customers interact with your different channels during the booking or purchase process.
Track conversion ratios across steps (search, pre-book, book, cancellation).
Detect lost sales opportunities due to no offer, no availability, integration issues, etc.
Analyze how your offer and inventory quality and quantity is affecting each potential sale.
Monitor in continuous and real-time all your integrations to detect technical issues, non-compliances, or timeouts.
Know your customer travel aspirations to adapt your offer, boost your sales, and track your distribution.
Travel industry struggles with the difficulty of gathering quality data from their different sales channels to understand their demand. With Datumize Real Demand, they can enjoy a complete solution to having the visibility they need about the performance, conversions, lost sales, new opportunities, and overall demand from Web, Applications, Web Services (XML or API), etc.
Discover new insights from your customers' booking behavior to design a better guest experience.
Hotels need to excel in their customer experience to remain competitive. They can do this by understanding their customers' aspirations by analyzing the booking process in the direct channels, design personalized and superb customer experiences, and detecting new sales opportunities.
Understand your customer purchase aspirations and behavior
E-commerce companies struggle to understand and implement data-driven responses to what is happening during the purchase process. Data to measure consumers’ paths to purchase are key to understanding customers’ preferences, defining engaging experiences, and making successful assortment choices. With Datumize Real Demand, E-commerce companies can understand their customers' purchase aspirations and behavior by acquiring and managing hidden data that provides powerful insights far beyond traditional web analytics tools.